State Street
Agency: Lippincott
Role: Senior Designer
Creative direction: Kevin Grady
Script: Aurelio Saiz
Motion: Victor Rijo
Awards:
Graphic Annual Awards 2025 - Silver
Marcom Award 2024 - Gold
Launch video
Creating a video after State Street's rebrand to present their new identity in an engaging and interactive manner.
For the rebrand launch in September 2023, State Street required a video to showcase the new visual identity and highlight the company’s current position—innovative, transformative, and client-focused.
The visuals focus heavily on the new symbol, "The Street," symbolizing the journey we create for our clients. It illustrates how we guide them to stay on course, turn market shifts into opportunities, and serve as the stabilizing force reshaping the industry.
The launch resulted in a tremendous amount of uplift in engagement across digital channels in the first month. The average daily web visits increased by 68% while the visits on the rebranding webpage were 174% higher compared to the average visits. There was also high engagement across social media including a 154% rise in organic clicks.